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4/28/25 Message from the Promoter

Stepping into the role of a racing series promoter for the first time has been one heck of a ride, and it’s shown me firsthand what so many other promoters have warned me about.

There’s this common belief floating around that promoters, directors of competition, track owners, and so on are all raking in piles of money for putting on races. Let me clear that up real quick: the joke’s on you. This isn’t the World of Outlaws, High Limit Series, Late Models, or NHRA. We’re not flying around on private jets. Most of us are doing this for the love of the sport and nothing else.

Over the past six months, I’ve gained a whole new level of respect for the people who make this sport go round promoters, track owners, officials, and even those expert track prep crews who never get enough credit. I respected them before. But now? It runs deep. There are endless hours on the phone, behind the screen, on the road, in meetings, handling promotion, marketing, scheduling, and dealing with curveballs you can’t predict. And for most of us, this isn’t a paid job. It’s passion, plain and simple.

I came into this knowing there wasn’t a paycheck at the end. I’ve been on the business side before. But the level of time and energy this demands, especially when you’re missing family time, friend time, life and then getting blindsided by the social media peanut gallery? That part still stings. You want to know why this sport is struggling? Why tracks are shutting down and promoters are walking away? It’s not complicated. People stop showing up when they stop being respected.

Even something as simple as giving a shoutout to the series sponsors, the track crew, or the folks busting their butts behind the scenes goes a long way. And I’ll say this: the drivers who consistently promote their series and show love to their fans and sponsors? We notice. And we thank you. From everyone on the business side of racing, THANK YOU. You are the ones keeping this alive. Whether it’s spending a few minutes with a kid after the race, inviting fans out, or just showing some class online those little things add up.

I always tell my drivers: this series doesn’t succeed because of me, it succeeds because of YOU. You have to want this more than I do. You have to show up. You have to put on a great race. You can’t fight with officials over every little thing, this is racing. Things rarely go as planned. But when you act like a knucklehead, or fail to represent the series with pride, you’re the one hurting it, not me. I can only do so much. I can get sponsors, build the schedule, market the events but it’s up to you to keep the tracks asking us back. It’s up to you to keep our sponsors around. It’s up to you to keep me wanting to keep showing up and fighting for this thing.

And then rainouts. Like the one we just had. People were mad. I get it. I didn’t love it either. But suddenly everyone becomes a racing expert on Facebook, throwing stones at people who are doing their best to call it like they see it. Listen, I don’t run a track, I run a series. The track makes the call. And yeah, it sucks. But no one controls the weather. All we can do is plan, pivot, and try again.

At the end of the day, I wrote this hoping someone out there reads it and pauses, even for a second, to think about the people working behind the curtain. The track crew. The officials. The volunteers. The promoters. The series directors. All of them deserve a thank you, every single race.

And if this message makes even one person stop and think? Then it was worth writing. If not well, it’s just another day in the life of a racing promoter.

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