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Jail Breaker Brands Named “Official Potato Chip” of the Valvoline American Late Model Iron-Man Series

SOMERSET, KENTUCKY (June 12, 2025)—Officials with the Valvoline American Late Model Iron-Man Series fueled by VP are pleased to announce that Jail Breaker Brands will become the “Official Potato Chip” of the Series beginning in 2025.

Quickly becoming one of the most sought-after potato chips on the market, Jail Breaker Chips are flying off shelves across convenience stores, grocers, race tracks and even youth sporting events in many regions.

“Once I tried these chips a while back, I was hooked at the first bite. This product is great for anyone in our industry. It sure pairs well with a cheeseburger, hot dog or by itself as a snack,” stated Series Promoter Chris Tilley. “In the area where I live, they have become a very popular item in convenient stores.” Jail Breaker Brands will also be the official potato chip and sponsor of the Allen Tilley-promoted KDRA Super Stock Series that races in Kentucky. The KDRA Super Stocks & the American Late Model Iron-Man Series host several events throughout the season on the same night. “I’m excited that my dad’s (Allen Tilley) KDRA tour can join in with this partnership and help grow the grassroots racing in my local area,” Chris Tilley went on to say.

“In a world of snack giants, you have to find ways to connect directly with consumers. We love grass roots programs so partnering with these series is a great way to tell race fans about just how unique our Jail Breaker Potato Chips taste,” stated Founder Jamie Mosley. “We may be the little guy on the shelf, but we are big on flavor. Take the flavor journey and experience the chip that has flavor so good it should be illegal. It’s sweet, then tangy followed by a touch of heat. We love dirt track racing and are proud to become the official snack of the Valvoline American Late Model Iron-Man Series,” said Mosley.

About Jail Breaker Brands: Jail Breaker Brands was founded in early 2021 in London, KY by Jamie Mosley. Jail Breaker chips are now available in parts of twelve states in convenience stores, grocers, concession stands of dirt tracks, little league baseball fields, and high school sporting events. The current signature flavor “Cell Boss Blend” is available in 1.5 oz, 3 oz, and 8 oz. family size bags. To find a retailer nearest you simply visit the website at www.JailBreakerChips.com and select the product locator.

About Jail Breaker Brands Founder: Jamie Mosley is the current Laurel County Jailer, the chief administrator of a 664-bed county correctional center located in Laurel County, Kentucky. He has served in this position since being elected in 2010. Jamie began racing dirt cars at the age of 16 and is a veteran of the NASCAR Xfinity Series, Craftsman Truck Series, and ARCA-Menards Series, having competed part time from 2002 to 2019.

For more information on the Valvoline American Late Model Iron-Man Series fueled by VP, please log on to www.IMDIRT.net or call (828) 361-5981.

The Valvoline American Late Model Iron-Man Series fueled by VP is brought to the fans in the region by many important sponsors and partners: Official partners include, Valvoline Global Operations (Official Oil), VP Racing Fuels (Official Fuel), Hoosier Racing Tire (Official Tire), Jail Breaker Brands (Official Potato Chip), STAKT Products, DIRTcar Racing, XS Power Batteries, Todd Steel Buildings (Move of the Race Award), FloRacing (Rookie of the Year Award), DirtonDirt.com, MD3 (Hard Charger of the Race Award), Conley River Terminal (Hard Luck Award), Impact RaceGear, Allgaier Performance Parts, Allgaier Racing Shocks, Domination Race Cars (Official Victory Lane Sponsor), Swafford Signs (Official Graphics), MyRacePass (Official Website), Deatherage Racing Opticians (Middleman Award), Wayne’s Auto Repair, Slicker Graphics, First Line Industries, Jim & Nancy Viox, LUSESTYLE.com, Octane Custom Trailers, CNR & Dirt Empire Magazine.

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