---

DEATHERAGE RACING OPTICIANS WILL SERVE AS THE SPONSOR FOR THE BETTER VISION AT 4TH AWARD IN 2025

As we gear up for the 2025 season, the Nutrien Ag Solutions @Revival Dirt Late Model Series Presented By Start2Finish is thrilled to showcase the partners joining TEAM REVIVAL. Today, we want to shine a spotlight on Deatherage Opticians.

Deatherage Opticians carries a massive amount of different sunglass companies, which include Oakley, Maui Jim, Ray Ban, Costa Del Mar and many other top-end shades. Not only do they carry shades, they also carry Oakley Racing Equipment, along with apparel, watches and many more products. Located in Wichita Falls, Texas, Deatherage Opticians was founded by dirt track racing legend Terry Deatherage in the late 1980s. The company is now owned and operated by his son, Greg Deatherage.

In discussing the partnership with REVIVAL, Greg expressed his enthusiasm, saying, "I am thrilled about the partnership with the Revival Dirt Late Model Series and grateful for the redemptions from the certificates awarded to the REVIVAL racers." He added, "It brings me pride to present these certificates to the 4th place finisher, as my father's and my number was 4."

For every race, Deatherage Opticians will generously provide a $50 off product certificate that can be used towards any pair of eyewear to the racer who finishes 4th in the A-Feature.

Deatherage Opticians has been announced as the nineth partner for TEAM REVIVAL in 2025. The previously confirmed partners are Nutrien Ag Solutions, POWRi, Start2Finish, Carter Wealth Management, MD3, Wilwood Disc Brakes, Hooker Harness, and Midwest Sheet Metal Company. If your business is interested in joining TEAM REVIVAL for the upcoming season, we invite you to reach out through our social media platforms or email us at revlatemodelseries@gmail.com. The 2025 season will kick off on April 4th and 5th at Humboldt Speedway and Caney Valley Speedway, so be sure to contact us soon.

For more information about the Nutrien Ag Solutions POWRi Revival Dirt Late Model Series presented by Start2Finish TV visit www.revivaldirtlatemodelseries.com including series notes, driver details, and full schedule.

Tracks and competitors that want more information about the growth of the Revival Dirt Late Model Series presented by Start2Finish TV can reach POWRi for details about sanctioning, memberships, schedules, and more at www.powri.com/contact.

All-encompassing exclusive content, LIVE and ON-Demand Streaming, and original programming on a growing network is just a click away with Start2Finish | www.s2ftv.com.

Follow along for more information such as race recaps, updates, full results, and press releases online at www.powri.com, and on Facebook at POWRi.

---

Back to News